So I work with Bobby to brand companies and causes. I'm a branding special agent for corporations that are new, tired, confused or troubled. Helping start-ups is as thrilling to me as realigning established billion-dollar+ brands. My background as a generalist equips me to troubleshoot and create solutions across many industries, serving both B2B and B2C clients. My unorthodox approach to brand strategies coupled with Bobby's ability to deliver killer creative works. Without the couple part.
Areas of Expertise
- Branding and marketing strategy, budget and implementation
- Web-centric marketing and promotions strategy & implementation
- Seniors’ product branding, marketing and PR
- Public Relations, traditional and web-centric outreach
- Start-up business strategy/consultation
- Advertising strategy, creative and implementation
- Events/trade show strategy, management, on-site coordination, follow up continuity campaigns
- Direct-report staff management of between 4 and 13 over course of career
- Product branding/positioning, point-of-purchase strategy, merchandising tactics and fixture solutions
- Concept, art direction and production supervision of international retail catalogs
- Supervise photographers, stylists, writers, scheduling and support staff
Interests and Passions
- Continuing education in music, art, branding & marketing trends - I’m a perpetual student
- Fine arts: oil painting, watercolor, deconstructionism kid art, mixed media
- Educating the world about open adoption – my children are openly adopted – a most amazing journey
- Physical fitness: running, yoga and swimming
- The chemistry behind nutrition
- Live music of all genres
- Making music & instruments
- Exploring astronomy & fossils
- Quirky new technologies
- World religions & cultures